The Cornell-Nanyang Institute of Hospitality Management (CNI) will host a September 25 seminar at the upcoming Phuket International Hospitality Show 2009 in Phuket, Thailand that runs 24 -26 September 2009.
The seminar, conducted by Professor Gerard Gonzalesfrom 3pm – 5pm, is focused on strategic hospitality marketing and titled – “Cultivating Brand Equity for Competitive Advantage – Lessons for Hospitality Firms”.
The seminar will draw on both research and real-life cases to emphasise the importance of building strong brands. Research shows that strong brands outperform the market on most financial ratios and with less risk: Strong brands constitute as much as 37 per cent of a company’s market capitalisation. The seminar will also provide practical strategies on how hospitality firms can gain competitive advantage by cultivating brand equity, avoiding branding pitfalls and stretching the brand.
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