PHUKET: Phuket has experienced a growth unprecedented in all levels of the sector retail over the past two decades, but without any real improvement to customer service ?, including in terms of knowledge and skills in foreign languages.
Rapid improvement of these areas is necessary if the island is to capitalize on its benefits and to emerge as a regional centre of retail by 2015, when the terms of the Charter of the Economic Community (AEC) ASEAN to take effect.
The introduction of the Charter of the AEC 2015 is being announced as the advent of a set of marking new era of the economy for the block of Southeast Asia. Throughout the region, analysts have repeated their warnings that increased competition between the economies of 10 members will open the door to more competitive organisms of substantial profits.
Phuket is well placed to take advantage of the post-2015 market, and amateurs of tourism are already the title ?ASEAN Hub? of tourism on the island, which currently has more than 43,000 rooms in accommodation establishments ? not to mention thousands of unregistered more homes.
Although many think that the hosting market is saturated, more units are underway. According to research by C9 Hotelworks, single Patong has more than 4 200 new classrooms set to open by the end of 2014.
Go to Phuket has also never been easier, with the emerging island as Thailand?s second ?regional hub? through the growth of the number of direct flights and low cost carriers such as AirAsia available through Southeast Asia.
Particular importance is the Chinese market, which has recently caught the Australia as the main source of tourists in Phuket. And this market shows no sign of slowing down.
There are now 50 direct scheduled and Charter flights per month in Phuket, from mainland China and the four sites than visits to sell on the Internet in China reported an increase of 37 per cent of revenues from 2009 to 2010.
Consumers warned of Chinese tourists are also likely to increase. Many are now at the mercy of unscrupulous tour operators that their bus methodically gem shops, illegal dealers in drugs such as local and other turtle penis such ?attractions? in the hope of raking in sales commissions.
But by 2015, it is likely that there will be growing Chinese market segments who prefer Armani, Arpege and Andara.
Just as it can with housing, Phuket is able to boast a wide variety of shops, with something for every tourist options regardless of spending power.
But when it comes to the point of sale, that want visitors is good product knowledge, practical language skills and courtesy ? not harassment by immigration status doubtful sidewalk touts or if common vacant eyes now behind the points of sale counters throughout the island.
Serious Phuket retailers might want to take inventory of the productivity of the staff, of attitudes and skills. Change is possible. Some say that Bangkok and Singapore are the evidence of it.
View the original article here
Popularity: 2% [?]